SodaStream International announced that it will begin embedding the Israeli flag on the packaging for its products, Ynet reported. The picture of the flag will be accompanied by the caption: “This product is made by Arabs and Jews working side by side in peace and harmony.” SodaStream voluntarily decided to take the step of featuring the Israeli flag on the packaging of its products, despite the risk of backlash from the BDS movement.
SodaStream to embed Israeli flag on packaging worldwide
